Marketing Station are known for making beautiful websites. We specialise on WordPress Web design in Sydney & Australia Wide. Your Website is your shop front open 24/7. It needs to not only have a WOW factor, though it also needs to be user friendly and an enjoyable experience for your potential clients. Think about your products, what is it that you are wanting to tell everyone about? Think about colours of your website as this is something that helps to control the visitor and also their experience. Gone are the days when it was OK to have a WIX or Square Space site. People are wanting to go to a site, just as they would a shop, and enjoy their experience. Your Banner is your prime real estate. How do you want to be portrayed. Who are you targeting? All these questions will help with the overall design of your beautiful website. Marketing Station have the expertise to help you design your new shop front today. After you have your perfect website ensure you are following up with Search Engine Optimisation. This will give your website the best chance of being noticed and recognised as you start to rank organically on Page 1 of Google.

Marketing Station offers affordable SEO to clients all over Australia. There are over 2 billion people online. 93% of online activities start on a search engine. There millions of searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.

SEO traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.

Another benefit of SEO is that it is “free”. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the best SEO company. Unless you have experience in website coding and Google algorithms, you will need an SEO firm or agency to grow your rankings. SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business while you are sleeping.

Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allows you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.

Google Adwords is a way of getting instant Page 1 exposure on Google for a selective set of keywords relevant to what your business offers or sells.  Marketing Station achieve major outcomes for Businesses large and small across a vast range of Industries. Important things to understand though, is this page 1 presence is not going to be there all the time pending on your Adwords Ad-spend. What this means is each keyword will have a cost that costs you as an advertiser every time someone clicks on your ad. This is in real time and the price you pay per click will change due to many different factors.

1. How much competition your keyword has
2. Quality Score of your ad
3. Budget
4. Relevancy to content on your website
5. Quality of your website – Will your potential customers be engaged enough to get in touch!

Are you tracking what converts on your Adwords account or are you hoping for the best. Having conversion tracking is crucial and is a must have, otherwise you will never know what part of your Adwords campaign is costing you money and which parts are making you money.